Intelligent. Creative. Reliable.
From market research and business analysis to marketing campaigns and audience analysis I have assembled a world class team of certified analysts in a whole host business disciplines that your business can access through me.
I am responsible for shepherding some of the most creative marketing solutions my clients have ever seen. Whether finding just the right pixel color, social engineering techniques, or partnering with the Ford and Elite Model agencies. My clients have access to the most creatively beautiful minds in the business.
Every business exists for one purpose and one purpose only…to maximize the wealth of its shareholders. It’s a mantra I take into every relationship. This is what has led to unimaginable returns of investment enjoyed by my clients. The bottom line is that I focus on my clients bottom line.
From creating foundations, to holding board positions, to providing my services pro bono, I truly believe your business is part of a global community. I have an impressive track record of partnering businesses with those whose job it is to help the most vulnerable in your community that reaps benefits for all involved.
Hello, I’m Bill Corrigan! Welcome to my website! I am the Owner and Creative Director at AlphaDawn, a creative agency that specializes in branding, guerrilla marketing, mystery shopping, and organizational services. Under the AlphaDawn umbrella I manage the ClientDog and Home Name Registry brands. During my 30-year marketing and product career I’ve had the pleasure of working on global consumer brands, financial services, banking, hospitality, luxury brands, celebrities, athletes, sports organizations, fashion designers, charitable organizations, home improvement chains, grocery stores, themed restaurants, logistics companies, dot coms, app developers, academic institutions, and governmental agencies to name a few. A more detailed timeline can be found here: https://www.linkedin.com/in/billcorriganny I am also known to paint in my spare time.
Home Name Registry
Billy Splatts! Studios
Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or not buying—certain products or even a just a specific brand of goods. In today’s economy, the competition is getting thicker. This makes it harder for a company to differentiate themselves from the competition. So, many companies use this theory[…]
Stars likely to be dead within the next year based on statistical modeling of over 350 data points. Some are not surprising at all but some shocked us! Anyone you’re surprised to see?
Here’s a fun, quick and dirty video about viral and ambush marketing. We’ve used Facebook’s trending topic regarding the uproar of one of the “I ______ in my Calvins” ads in their #mycalvins campaign created jointly by Calvin Klein’s in-house ad agency and Wednesday’s London ad agency to show examples of viral marketing and then[…]
With the combination of Ed Razek’s leadership as a creative director being so complete and his stable’s goddess-like stature one may be forgiven if they thought that his Victoria’s Secret Angels are found regularly bubbling up from a mountain spring hidden away in the Swiss Alps or emerging from the ocean onto a grotto found[…]
Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz. It can take the form of video clips, interactive flash games, images, text messages and even email messages. The goal of viral marketing is to create viral messages that[…]
Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way. This kind of marketing is usually seen in public places, such as park benches, shopping malls as well as bus stops. When Guerrilla marketing is done right, it grabs the consumer’s attention right away and leaves an impression[…]
Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep high prices during the season. The second way is to offer profitable activities during the off season, like ski mountains staying open in the summer[…]
Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising, such as FIFA, the International Olympic Committee and the National Football League. Organizers have tried to control the use of Ambush marketing by requiring the[…]
Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why many companies use this form of marketing. The main purpose of Stealth marketing is to create interest and excitement that will make the direct advertisement[…]
Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease the demand for harmful products such as tobacco. There are many counter-marketing campaigns present in the media right now such as “anti-fat foods”, “stop under-age drinking” and “stop distracted driving”. […]