Intelligent. Creative. Reliable.
From market research and business analysis to marketing campaigns and audience analysis I have assembled a world class team of certified analysts in a whole host business disciplines that your business can access through me.
I am responsible for shepherding some of the most creative marketing solutions my clients have ever seen. Whether finding just the right pixel color, social engineering techniques, or partnering with the Ford and Elite Model agencies. My clients have access to the most creatively beautiful minds in the business.
Every business exists for one purpose and one purpose only…to maximize the wealth of its shareholders. It’s a mantra I take into every relationship. This is what has led to unimaginable returns of investment enjoyed by my clients. The bottom line is that I focus on my clients bottom line.
From creating foundations, to holding board positions, to providing my services pro bono, I truly believe your business is part of a global community. I have an impressive track record of partnering businesses with those whose job it is to help the most vulnerable in your community that reaps benefits for all involved.
Hello, I’m Bill Corrigan! Welcome to my website! I am the Owner and Creative Director at AlphaDawn, a creative agency that specializes in branding, guerrilla marketing, mystery shopping, and organizational services. Under the AlphaDawn umbrella I manage the ClientDog and Home Name Registry brands. During my 30-year marketing and product career I’ve had the pleasure of working on global consumer brands, financial services, banking, hospitality, luxury brands, celebrities, athletes, sports organizations, fashion designers, charitable organizations, home improvement chains, grocery stores, themed restaurants, logistics companies, dot coms, app developers, academic institutions, and governmental agencies to name a few. A more detailed timeline can be found here: https://www.linkedin.com/in/billcorriganny I am also known to paint in my spare time.
Home Name Registry
Billy Splatts! Studios
Demarketing is also known as “selective marketing”. This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a high quality product because they target a small market willing to pay a premium for that quality. Conversely, cars for the mass market need to be produced at[…]
Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention. This type of marketing is all about placement. The advertising can sometimes be found in unusual and unexpected locations. It can be found anywhere and everywhere from hand dryers in public[…]
Expectations are premeditated resentments. Many people expect that others will act or respond a certain way to their wishes. Many don’t. And this causes frustration and resentment. But you have to ask yourself three things: 1. “Is what I want reasonable?”; 2. “Did I clearly communicate and explain to that person what I want from[…]
Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing condition. Conversional Marketing is the task of transferring this state of negative demand to positive demand. “Don’t drive to the city, take mass transit”, many[…]
We all speak in metaphors. Stories. Stories that paint a picture in the minds of your audience are the most powerful way to communicate. When you pair the best storytellers with the best creative directors you get clips that change the world. Here are some of those that did… At AlphaDawn we craft stories.[…]
Developmental marketing is the marketing process of transforming a latent demand into an actual demand. This type of marketing is known for having a “social side”, like a charity event for a campaign with a focus on an important social aspect. Developmental marketing is used in a situation where people “wish” that a product existed[…]
Remarketing is the marketing process of trying to extend the life cycle of an existing product by creating demand. Remarketing is also used to resolve faltering demand. This marketing process helps reach customers that a company has lost. Many companies remarket their product or service by using the “new and improved” route to attract lost[…]
Stimulation Marketing is the task of transforming no demand into positive demand. So, it is the process of creating a demand for your product. There is little to no demand for boats in Texas, so in order to transform no demand to positive demand, marketers must stimulate the market. At most times, transforming the public’s[…]
Marketing is defined using Kotmer’s famous definition as “Human activity directed at satisfying needs and wants through an exchange process.” The needs of a consumer can also be described as feelings of deprivation, and marketers make consumers aware of these needs that they are being deprived of. Marketers can also influence a consumers wants. A person may[…]