| Home Name Registry I am the founder and owner of the Home Name Registry. I am looking to sell the VERY profitable business. Contact me if you are interested. For more info please visit www.homenameregistry.com Goodchild/EMPIRE New enterprise coming soon! Global Services Do you need to inject some creativity and enthusiasm into your charity or business? Has something stalled but you cannot find the root causes? Need a new business model? I offer my partners custom-designed programs that are used by the most successful of Fortune 500 companies. I bring intelligence from the board room to the show room, from Wall Street to Main Street. Marketing - Buzz, Guerrilla, Viral, Street Teams, Panel Research, Presentation and Speech Writing Management - Missions and Values, Business Plans, Wilderness Team Building, Seminars Retail - Mystery Shopping Cultural - Business Protocols, Cultural Research, International Business Practices, Translation Services Visit this site's "Innovation" section for: Creative - Lateral Thinking Ideation, Brain Storming, Stage-Gate Product Management Quality - Six Sigma, Total Quality Management, Root Cause, Voice of the Customer, Kaizen Events Marketing Guerrilla Marketing, Marketing Attacks and Extreme Event Marketing So the Olympics are coming to your town and you were outbid by Coca~Cola to be the official beverage provider for the city. Millions of people from all over the world will swarm your little town. What is a café owner like you to do? GET HARDCORE! Me and my team can flood any event site, town or city with strategic, loud, and LEGAL marketing and advertising. In conjunction with my Buzz marketing and Street Team Formation services I will get your brand and product into the hands and minds of these customers. I use young, beautiful people for sample distribution, buzz and free handouts, out-of-the-box advertising such as the use of light and lasers to create impromptu billboards or providing local establishments with point of purchase advertising such as logo coasters, in stall/over urinal ads, auto wrapping and much more! Buzz and Viral Marketing On the evening of April 18, 1775, as British officers and sailors began to mass on Boston's Long Wharf a young boy who worked at a livery stable overheard one British army officer say to another that "there will be hell to pay tomorrow!" With that the young boy ran to the home of silversmith Paul Revere. This seemed to confirm the other rumors that came his way throughout that day. He and his close friend Joseph Warren were now convinced that the British were about to make a long rumored move - to march on Lexington to arrest colonial leaders John Hancock and Samuel Adams and to seize the stores of guns and ammunition held at Concord. Everyone knows what happened next - the great ride of Paul Revere. But did you know that Joseph Warren rode too? He rode longer and faster and contacted more people - but not to the same effect. Why? Paul Revere knew how to buzz and Joseph Warren did not. Consider me the Paul Revere of buzz. "The opportunities are coming, the opportunities are coming!" I can make sure the early adopters and innovators are the first to get targeted by your new product. I know who likes what and who they like to tell. Let me create a buzz for you!
Dodge Ram Pick Ups - Hershey's Take 5 - Viacord Blood Services - Dunkin' Donuts Latte Lite - Listerine Fresh Citrus Pocket Packs - Anheuser World Select - DuPont Zodiac - Castrol Syntec - Wharton School Publishing - Tom Peters Project '04 - Shout About Movies! - Al Fresco Media YouTube - www.NataliePortman.com Publishing The Power of Impossible Thinking - Fortune At The Bottom of the Pyramid - All Marketers Are Liars - The Tipping Point - Amagansett The Hammer Panel Need data regarding your target market before you spend those marketing and advertising dollars? Want to know if that great idea of yours for a brand, logo, slogan or motto is really all that great? I can help you test any ideas that you develop. In addition to Measuring existing business, I can also offer a testing environment for your new ideas. I have developed a panel of over 3700 members. The panel has been developed in conjunction with the U.S. Census Bureau's CSPro software, as well as methodologies used by ACNielsen, the NPD Group and J.D. Power and Associates. This helps ensure that I can gather responses from a broad and diverse spectrum of panelists that represent the population as a whole or I can gather the opinions of a select target market that your marketing plan aims for. Presentation and Speech Writing Services From lectures, commencement speeches, and toasts to press releases, news letters and OpEd rebuttals, I have had years of experience drafting, refining and proofing copy for major ceremonies, political figures, eulogies, victim and family statements to be read at sentencing hearings, print media and television broadcasts. I can help you improve your presentation skills. Whether you're looking for someone to help you brainstorm your ideas or whether you are just looking for a sanity check, contact me to discuss your needs. Management Mission Statement, Value Statement, Business Plan and Marketing Plans After developing or refining your Mission Statement, Marketing Plan and Advertising stance, I will review them with your Management team and analyze their definition of what should occur versus what does occur. It is at this stage that the first value added service is provided, by immediately pointing out disconnects between your vision and the perception of your vision by your management team. I will analyze all of your recent advertising and promotion efforts. I provide a synopsis of any delineation between your advertising target market and your product target market. This analysis will provide you with the opportunity to determine if costly advertising is reaching those customers that are most likely to buy your product, in your location, via your distribution channels. Customized Motivational Business Seminars You built your business from the ground up on an idea you had. You've stayed in business because of your talent and experience in your field. Sometimes employees don't share your enthusiasm. I can help. I will come into your shop and perform a motivational sales and customer service seminar that will energize your employees. It's a lot of fun! Sample Motivational Topics
Management Team Building Exercises Is your management team a well oiled machine? Do you perceive issues with trust? Has healthy competition starting to show symptoms of something more serious? Or even worse, does everyone get along so well that they don't want to rock the boat? I facilitate both on-site and wilderness team building exercises. I can customize a regiment from very soft and cerebral to hardcore blood and guts programs designed to reveal and heal what's ailing your team. Whether solving brain teasers on-site at your headquarters or kayaking out at my wilderness retreat on Shelter Island you will better understand and improve the dynamics of your management team. Mystery Shopping The mystery shopping program's mission is to provide business owners and sales managers with comprehensive reporting on their customers' shopping experience with them. I provide a method of monitoring levels of service experienced by customers. It assesses exactly what customers like best and where problems exist, so managers can make immediate adjustments in their businesses. The program gives you a true, accurate, statistically factual snapshot of what your customers experience when they shop your wares. If businesses are truly committed to providing good service to customers, the Mystery Shopping program is valuable in determining weaknesses at an early stage.
* Gives you an impartial, third-party look into how your business is perceived by your customers. * Makes you aware of situations that your customers may not like, but remain silent about. * Grants you immediate feedback on a whole host of nuances of your business. Capabilities My seasoned Mystery Shoppers will shop your business while taking into account all of you individual concerns. My shoppers focus on your Physical Plant (Exterior and Interior), your Sales and Customer Service Staff. They will also shop your business by phone and website. Wherever your business touches customers our Mystery Shoppers will perform a thorough interaction. Cultural Business Protocols, Cultural Research, International Business Practice Intelligence If a business is to survive, it must make rapid and sensitive change. Do you know the best way to set a meeting with a Norwegian banker? What role do you play in the Japanese business card exchange ceremony? Bringing a gift to a customer is very insulting in Thailand...or is it Taiwan? Not knowing the answers to these questions can make or break a deal. Especially if your competitors know the answers and you don't. Translation Services I provide translation of business documents, marketing materials and user guides from English into any language. I make sure your products benefits are made clear and are accurate. Financial Services Training Since 1990, I have provided training on financial products to members of the financial services industry. I am a subject matter expert on credit analysis and administration, corporate banking, securities regulations, and processing of equity, derivative, credit and fixed income products. Contact me to design customized courses for your team. Past attendees have included all career levels and disciplines from CEOs, Managing Directors, VPs, Auditors, Risk Analysts, Bank Examiners, Business and Financial Analysts, General Counsels, Product Managers, Accountants, Graphic Artists, Consultants, Operations Clerks, Attorneys, and a whole host of technologists. They are sent by the world leaders of Wall Street and Corporate America as well as from overseas to attend this course, including, in no particular order: The Bank of New York - The Federal Reserve Bank - Citigroup - Merrill Lynch - Daiwa Securities Greenwich Capital - Pershing - Met Life Investments - Barclays Capital - FreddieMac - Bear Stearns JPMorgan Chase - AIG - TIAA-CREF - Brown Brothers Harriman - Deutsche Bank Securities Deloitte and Touche - SIFMA - Chicago Mercantile Exchange - WaMu - Standard & Poor's - NASD BNY Capital Investments - Delaware Group - Allstate - The Northern Trust Company Broadridge Financial Solutions - Mercantile Bank & Trust - STW Fixed Income Management The Killen Group - Global Market Investment Banking - Countrywide Home Loans - Microsoft Countrywide Securities - T. Rowe Price - Grant Thornton LLP - Business Systems Advisory IBM Canada - Hudson Bay Capital Management - Fidelity Investments - Sungard Phase 3 Ridge Clearing & Outsourcing Solutions - Eaton Vance - DuPont Capital Management - IBM Commerzbank AG - DTCC - Deutsche Bank - NewRiver - Brentcort Advisors - and many many more! |
