Mission Statement, Value Statement, Business Plan and Marketing Plans
After developing or refining your Mission Statement, Marketing Plan and Advertising stance,
we will review them with your Management team and analyze their definition of what should
occur versus what does occur. It is at this stage that the first value added service is provided,
by immediately pointing out disconnects between your vision and the perception of your
vision by your management team.
We will analyze all of your recent advertising and promotion efforts. We provide a synopsis of
any delineation between your advertising target market and your product target market. This
analysis will provide you with the opportunity to determine if costly advertising is reaching
those customers that are most likely to buy your product, in your location, via your distribution
channels.
Customized Motivational Business Seminars
You built your business from the ground up on an idea you had. You've stayed in business
because of your talent and experience in your field. Sometimes employees don't share your
enthusiasm.
We can help.
We will come into your shop and perform a motivational sales and customer service seminar
that will energize your employees. It's a lot of fun!
Sample Motivational Topics
W.I.N. from the get-go™ - It's the little nuances that can send customers and their wallets
walking right out the door.
Common Sense Customer Service - learn to practice what you preach
The Four Pillars of Marketing - Promotion, PR, Packaging and Advertising
Competing for the Future - how to get off the treadmill and start running in the right direction
Managing Telework - breaking out of the factory mentality in the 21st century
Introduction to Six Sigma - Turning process into profits
Ethical Marketing and Sales - a marketing manager's talking to
Change Management - who moved your cheese?
Profit Maximization versus Social Responsibility - a matter of view
Management Team Building Exercises
Is your management team a well oiled machine? Do you perceive issues with trust? Has
healthy competition starting to show symptoms of something more serious? Or even worse,
does everyone get along so well that they don't want to rock the boat?
We facilitate both on-site and wilderness team building exercises. We can customize a
regiment from very soft and cerebral to hardcore blood and guts programs designed to reveal
and heal what's ailing your team. Whether solving brain teasers on-site at your headquarters
or kayaking out at our wilderness retreat on Shelter Island you will better understand and
improve the dynamics of your management team.
