Guerrilla Marketing, Marketing Attacks and Extreme Event Marketing
So the Olympics are coming to your town and you were outbid by Coca~Cola to be the official
beverage provider for the city. Millions of people from all over the world will swarm your little
town. What is a café owner like you to do?
GET HARDCORE! We can flood any event site, town or city with strategic, loud, and LEGAL
marketing and advertising. In conjunction with our Buzz marketing and Street Team
Formation services we will get your brand and product into the hands and minds of these
customers.
We use young, beautiful people for sample distribution, buzz and free handouts,
out-of-the-box advertising such as the use of light and lasers to create impromptu billboards
or providing local establishments with point of purchase advertising such as logo coasters,
in stall/over urinal ads, auto wrapping and much more!
Buzz and Viral Marketing
On the evening of April 18, 1775, as British officers and sailors began to mass on Boston's
Long Wharf a young boy who worked at a livery stable overheard one British army officer say
to another that "there will be hell to pay tomorrow!" With that the young boy ran to the home of
silversmith Paul Revere. This seemed to confirm the other rumors that came his way
throughout that day. He and his close friend Joseph Warren were now convinced that the
British were about to make a long rumored move - to march on Lexington to arrest colonial
leaders John Hancock and Samuel Adams and to seize the stores of guns and ammunition
held at Concord. Everyone knows what happened next - the great ride of Paul Revere.
But did you know that Joseph Warren rode too? He rode longer and faster and contacted
more people - but not to the same effect.
Why?
Paul Revere knew how to buzz and Joseph Warren did not.
Consider us the Paul Revere of buzz. "The opportunities are coming, the opportunities are
coming!"
We can make sure the early adopters and innovators are the first to get targeted by your new
product. We know who likes what and who they like to tell. Let us create a buzz for you!
Our Word-of-Mouth Buzz success stories -
Consumer Products
Hershey's Take 5 - Viacord Blood Services - Dunkin' Donuts Latte Lite - Listerine Fresh Citrus
Pocket Packs - Anheuser World Select - DuPont Zodiac - Castrol Syntec - Wharton School
Publishing - Tom Peters Project '04 - Shout About Movies! - Al Fresco
Media
YouTube - www.NataliePortman.com
Publishing
The Power of Impossible Thinking - Fortune At The Bottom of the Pyramid - All Marketers Are
Liars - The Tipping Point - Amagansett
The Hammer Panel
Need data regarding your target market before you spend those marketing and advertising
dollars? Want to know if that great idea of yours for a brand, logo, slogan or motto is really all
that great?
We can help you test any ideas that you develop.
In addition to Measuring existing business, we can also offer a testing environment for your
new ideas. We have developed a panel of over 1500 members. The panel has been
developed in conjunction with the U.S. Census Bureau's CSPro software, as well as
methodologies used by ACNielsen, the NPD Group and J.D. Power and Associates. This
helps ensure that we can gather responses from a broad and diverse spectrum of panelists
that represent the population as a whole or we can gather the opinions of a select target
market that your marketing plan aims for.
Presentation and Speech Writing Services
From lectures, commencement speeches, and toasts to press releases, news letters and
OpEd rebuttals, we have had years of experience drafting, refining and proofing copy for
major ceremonies, political figures, eulogies, victim and family statements to be read at
sentencing hearings, print media and television broadcasts. We can help you improve your
presentation skills. Whether you're looking for someone to help you brainstorm your ideas or
whether you are just looking for a sanity check, contact us to discuss your needs.
